About Us

Established in September 2023, the University Engagement Office is dedicated to promoting the University's connectivity and strategic collaborations. We work alongside various units, offices, and stakeholders within the University community to promote partnerships, enhance University branding, and engage in mainland affairs to create an impact in the dynamic global landscape.

ueo-new-the-earth-1
Hong Kong Baptist University Beijing Office
Hong Kong Baptist University Shanghai Office
Hong Kong Baptist University Shenzhen Office
Hong Kong Baptist University University Engagement Office
Hong Kong Baptist University Zhuhai Office
Hong Kong Baptist University University Engagement Office
Hong Kong Baptist University Zhuhai Office
Hong Kong Baptist University Shenzhen Office
Hong Kong Baptist University Beijing Office
Hong Kong Baptist University Shanghai Office
ueo-new-the-earth-2 ueo-new-the-earth-2-m

Collaboration and

integration for

win-win outcomes

Engagement
Liaison

Mainland
Affairs

Brand
Promotion

Our Purpose

Lead and innovate with a pioneering spirit

More than
just being “new”,
it is a
platform for:

「strategic」 development

「innovative」 cooperation

「creative」 branding

「interactions」 with Mainland China

Message from the Director

Welcome to the website of University Engagement Office, and embark on a journey of visionary innovation!

Director of UEO Ms Jenny LI Director of UEO Ms Jenny LI
Ms LI CHUN CHAU, Jenny

Director of University Engagement Office

In this rapidly changing world, strategic partnerships have been reinvented from time to time, breaking boundaries between regions and fields. It is now time to explore a new form of cooperation.

In order to stay relevant, the academia also needs to act and strive for a breakthrough.

Therefore, HKBU established the University Engagement Office (UEO) in September 2023. Standing at the frontier of a new era with a strategic mindset, we are committed to building a new cooperation platform that will lead and innovate with a pioneering spirit, taking education towards a bright future.

This platform is our springboard to keep pace with the times as we conceive the University’s development strategy and direction aligned with the needs of the Country and Hong Kong. We will embrace every challenge and explore potential partnerships around the world. From the Greater Bay Area to the international stage, we will strengthen and celebrate the HKBU brand using our professional insights.

The success of a university lies in its master scholars and constructive cooperation that manifests unity.

The new platform established by UEO will bring together the wisdom and power that make everything possible, and translate them into a powerful disruptive force never seen before.

We believe that synergy driven by shared values and vision will present endless opportunities.

Join us to discover more exciting news together!

We, together.

about-our-team about-our-team-m

Objectives and Philosophy

Win-win collaboration and integration

Core Values

Lead and innovate with a pioneering spirit

Vision and Mission

To build a strategic development framework that supports the University's Strategic Plan;
 
To collaborate with the University community in cultivating high-level partnerships that foster innovative collaborations; 
 
To create a dynamic branding platform through omnimedia;
 
To collaborate with governments, organizations, and enterprises to establish interactive initiatives.

Contact us

Become our Partner

Mail
Telephone
香港九龍九龍塘香港浸會大學

Hong Kong Baptist University Kowloon Tong Kowloon, Hong Kong

CONNECT WITH US

Map